Universalis Wholistic Health Brand Strategy & Identity

Where care meets compassion to create universal physical, mental, emotional, and spiritual well-being.

THE PROBLEM

In today’s world, trust is not commonly associated with healthcare. From hefty medical bills to lack of resources, oftentimes people do not seek medical help for their problems. There is also a large disparity between health care professionals and clients in the medical field.

STRATEGY + SOLUTION

Universalis Wholistic Health creates a personalized plan of care for individuals, couples, families, and communities on their unique journey towards identifying and achieving healthy lifestyles. Universalis Wholistic Health believes in communication, flexibility, trustworthiness, and respect in our everyday practice.

BRAND PILLARS

Respect • Communication • Love • Trust

WHERE TO FIND THEM

Instagram • Website

Design Strategy

Because Universalis Wholistic Health believes in the core values of respect and communication, I made sure to consistently show this within the brand’s messaging.

The lotus flower is a flower of strength and commonly symbolizes compassion, transformation, and spiritual enlightenment. This flower can be seen as the base of the logo. The window background illustrates the rays of the sun, which symbolizes joy and happiness. Additionally, there are five sun rays and the number five symbolizes humankind. Looking closely, there is a hidden heart in the middle of two lotus leaves, which the heart represents compassion, love, and trust.

Lastly, the color palette chosen for UWH was inspired by the seven chakras of spiritual enlightenment. This colorful rainbow initiates a welcoming and fun aura to the brand as opposed to other common healthcare motifs.

Mission Statement

Universalis Wholistic Health creates a personal plan of care with individuals, couples, families, and communities on their unique journey toward identifying and achieving healthy lifestyles.

“Before working with Christine, we were struggling with marketing, social media presence, and the clarification of our vision and mission. After a peer recommended us to Christine, her attention to detail cemented our commitment to her. Now, Universal has a cohesive brand vision of what we want to present to our clients! “

DR. MARIE LUBACK-NEVES // UNIVERSALIS WHOLISTIC HEALTH

What Makes Them Unique

We at Universalis Wholistic Health believe in integrating communication, flexibility, trustworthiness, and respect, which helps us stand out from other practices. We are here to serve.